Marketing Automation Podcast 13 – How to Sell Marketing Automation
Adriel is joined by Sean Leonard, CEO of ActiveDEMAND. Sean and Adriel discuss how to sell, or not sell, Marketing Automation to customers.
Marketing Automation Podcast 12 – Marketing Automation for Financial Institutions
Adriel is joined by Greg Selters from LeaderOne. If you were curious about how FI’s can use marketing automation to help with personalization and develop great customer rapport, check out this podcast!
Marketing Automation Podcast 11 – All About Call Tracking
Adriel and Sean Leonard go over Call Tracking. If you want to get all caught up on what you can do with call tracking on ActiveDEMAND, download this podcast!
Marketing Automation Podcast 10 – Bridging the Sales-Marketing Gap with Flowbird
Adriel speaks with Jason Rainbird, Director of Flowbird Sales and CRM Agency in the UK about bridging the gap between sales CRM’s and marketing automation platforms.
Marketing Automation Podcast 9 – Johnny of POD Marketing on Marketing Attribution
Adriel speaks with Johnny Wenzel of POD Marketing about Marketing Attribution and ensuring you better understand which marketing channels are driving business results.
Marketing Automation Podcast 8 – Craig Elias of Shift Selling
Adriel speaks with Craig Elias of Shift Selling. Adriel and Craig discuss Propinquity, Trigger Events, and Inbound to Outbound.
Marketing Automation Podcast 7 – How to Integrate CRM and Marketing Automation
Adriel and Sean discuss integrating CRM (Customer Relationship Management) and Marketing Automation platforms
Marketing Automation Podcast 6 – Sales vs Marketing
Sales vs marketing: where the line exists, how to connect sales and marketing, and how to work as a team with sales to get the best result for the company.
UK Agency Connects Sales and Marketing with ActiveDEMAND
Case Study: Flowbird Introduction: Flowbird is an agency in the UK that helps clients increase sales. They help bridge the gap between sales and marketing using CRM and Marketing Automation platforms, they set up systems to nurture leads that aren’t quite ready for sales, and help ensure there are no lost leads. Problem: Flowbird was…
Marketing Automation Podcast 5 – Mapping User Journeys
Adriel and Sean discuss mapping user journeys and best practices to going “full Bandersnatch” on marketing automation and documenting customer signals.