Many display ads never seen by consumers
Although many organizations use search engine optimization to great effect, some marketers may be struggling to create successful display ads.
Marketing automation improves data-driven campaigns
B2B marketers used to be able to visit trade shows to reach prospects, but Internet lead generation is increasingly becoming more common.
Paid search increases results for marketing
In the last few years, Internet searches have played a more significant role in buyers’ purchasing decisions.
Marketing automation platforms reduce noise
Marketing and sales teams have greater access to information than ever before.
More seniors using the Internet
Some small companies may think they do not need to maintain an Internet presence because they serve an older client base, but the disconnect between older consumers and technology use is narrowing, according to research from Varsity, a marketing communications firm.