Get Started with a Senior Living Marketing Measurement Plan A measurement plan is a marketing document created to help define how marketing KPIs will be measured. It should help with web and non-web analytics. The document should be created after KPIs are already established but you might just stumble across some new ones as you…
Consolidated Marketing Reports for Senior Living ActiveDEMAND is a fantastic choice in marketing automation for senior living providers because of how it enables marketing for multiple facilities at scale. Today, with the release of our sub-account roll-up reports, there’s yet another time-saving reason to choose ActiveDEMAND. Roll-up reports make it easy for senior living providers…
What CRM Integrators need to know about Marketing Automation CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, and emails, and were manual processes, and consolidate and automate. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, and inventory…
Checklist for Picking a Senior Living Marketing Automation Platform More senior living providers are choosing to use marketing automation platforms. Marketing automation platforms help drive and handle more leads, make it easier for prospects to book in-person and virtual tours, and make it easier for senior living providers to handle marketing for all locations. With…
Can You Kan-Ban? Kanban is a style of visualization that’s popular in Project Management, Manufacturing, ERPs, and basically anywhere you’re moving tasks, contacts, projects, organizations, or other objects through state changes. ActiveDEMAND now offers a kanban style dashboard widget so you can visualize marketing automation-related items using the easy-to-use board. You may want to use…
California Consumer Privacy Act (CCPA) ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. From GDPR to CASL and now CCPA, ActiveDEMAND provides the tools needed to be compliant. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or…
Choosing the right Marketing Automation platform for Senior Care Our population is aging and we are living longer. Senior care facilities are now becoming more personal, even offering customized lifestyle option packages to offer better-matched levels of care. Marketing to reach out to attract new seniors as well as to keep connected with families is…
Why You Can’t Use Google Data Studio for Reporting Leads I’m a big fan of Google Data Studio. It’s flexible in the great number of inputs it’ll take and it’s easy to lay out powerful dashboards, but I have found one spot where it doesn’t work great: lead attribution. The problem in lead attribution is…
Introducing Dynamic Personalized Content Blocks from ActiveDEMAND Intuitive website element takes call-to-action concept to ultra-intelligent new level while promising increased conversions and more from existing traffic. Calgary, Alberta, Canada – March 21, 2016 –ActiveDEMAND, the integrated marketing automation platform that allows marketers to track user engagement, announces the launch of its Dynamic Personalized Content Blocks….
10 Call Tracking Secrets Used by Marketing Agencies Today, call tracking is more than just counting leads. It is the gateway to improved customer service, attribution to advertising success, and integrated marketing across multiple platforms. Marketing targeted at mobile users is bigger than ever yet very few marketers are equipped to be able to measure…
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