How to Pick a Senior Living Marketing Automation Platform: A Checklist
The number of senior living providers using marketing automation platforms is rising, and whether getting started fresh or re-evaluating one’s current platform, every operator benefits from following a checklist.
Operators who use automation for their day-to-day marketing tasks open the door for their marketing teams to think critically and embrace creative work. There are several marketing automation platforms used in senior living.
This whitepaper gives a quick overview and checklist of the top considerations you should think about when reviewing marketing automation platforms. The topics to consider:
- Integration with your CRM
- How to avoid sticker shock
- Key senior living features to consider
Want more information about senior living marketing automation? Check out our blog posts:
- The Importance of Storytelling in Senior Living Marketing
- Marketing Automation for Senior Care
- Case Study: Senior Living Digital Marketing Agency uses ActiveDEMAND Marketing Automation
- Checklist for Picking a Senior Living Marketing Automation Platform
Written by Jana Bienz
Jana Bienz is an online marketing guru that spends the bulk of her time strategizing, creating and executing marketing campaigns for clients. Jana is a Google certified professional with over 15 years of experience. She has seen trends come and go and is always on the lookout for the latest tools to help her clients succeed.