What content marketing automation is not is just using artificial intelligence like ChatGPT to write content nor using an application like Hootsuite to schedule social media posts.
At ActiveDEMAND, we define content marketing automation as a fully integrated system that:
1. Automatically generates a global library of reusable content cards as new content is created;
2. Automatically distributes across email, social media, and content hub systems; and,
3. Automatically segment and target content served to individual audiences based on customized filters or categories.
Close the gap.
Marketing automation isn’t just about letting ChatGPT or some other AI do the writing for you. It is a tool that streamlines tasks by cutting out the repetitive stuff. It sharpens your messaging with targeted, personalized touches and gets the word out across all your content channels. By truly getting marketing automation, you can better understand how it directly links content marketing to move-in outcomes.
If you’re looking to better understand how your content marketing efforts relate to the actual number of move-ins make sure to check out our Complete Guide to Definitively Correlating Content Marketing Efforts with Move-in Outcomes. It’ll guide you in making sure every piece of content you create is driving results.
