Author: Jana Bienz

Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward? It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going…

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Similarly, the concept of personalization is not only important to attracting prospects for your clients, it is important…

The Importance of Marketing Automation for Agencies Comprised of marketers, marketing agencies understand the benefits a marketing automation platform such as ActiveDEMAND by JumpDEMAND provides, and because they are selling themselves as agencies specializing in specific industries, they have responsibilities to fulfill on behalf of their various clients. This is where marketing automation platforms come into play. Among the most important factors…

Your Marketing Agency and Call Tracking: A Match Made in Client Satisfaction Heaven Think the “art” of the classic phone call is a long dead and buried notion in this age of smartphones and habitual texting? Well, for smart digital marketers they’re sure not – in fact, they are a vital element to their business…

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First,…

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging…

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it comes to creating consistent, timely, high quality, and relevant content that’s not this article’s focus. One of the biggest challenges facing marketers is promoting the content, ensuring…

Investing in Technology for Smart Agencies According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. From differences in attitudes about investing in their respective businesses, to advertising and media spend, to investing in technology, the report seems…

Why “I Don’t Have Time” is the Best Reason to Use Marketing Automation in Senior Living You’ve heard the buzz about marketing automation, but you’re swamped. Between resident care, paperwork, and meetings, your plate is more than full. It’s overflowing. The last thing you want to do is pile on more responsibilities, right? But what…

Don’t Guess Your Content’s Success: Know For Sure with ActiveDEMAND’s Content Reporting The internet can feel like a crowded place these days with new content being created on the daily. Sometimes, I feel like a circus barker – remember those? The guy whose job was to attract patrons to the bearded lady or strongman by shouting…