In our study, we asked senior living and care marketing professionals about their content marketing goals. More than 90% of respondents said they set these goals to: More than 80% of respondents indicated an eye on these goals: And 74% of respondents mentioned they aim for this goal: To drill down from high-level goals, 81%…
What content marketing automation is not is just using artificial intelligence like ChatGPT to write content nor using an application like Hootsuite to schedule social media posts. At ActiveDEMAND, we define content marketing automation as a fully integrated system that: 1. Automatically generates a global library of reusable content cards as new content is created;2. Automatically…
When we synthesized 100 responses to the question, “How does your organization define content marketing?” your peers in the senior living and care industries developed this collective response: Must be strategic to be valuable. Content marketing is a strategic approach rooted in the creation and dissemination of valuable, relevant, and engaging content with the primary…
Are your content marketing efforts actually turning into move-ins? If you find it hard to find out, you’re not alone. We surveyed 100 senior living and care marketing professionals, to learn about the challenges they face in connecting the dots between content marketing efforts and move-in outcomes. We have developed a comprehensive guide to definitively…
Lean Team: 3 Ways to Make the Most of Senior Living Marketing Automation Your team is on a heartfelt mission to connect with people in meaningful ways. As marketing relies more heavily than ever on digital technologies to make those connections, a challenge emerges—one of trust. The general sentiment may be, “We need more marketing…
So Many Leads, So Few Good Ones in Senior Living (And What to Do about It) You may find your team sifting through countless leads, relentlessly trying to identify which truly matters. This guessing game often wastes precious time, energy, and resources. So how do you get it all back? Automation effectively addresses these issues…
Download our Free eBook: Content Automation and Distribution. Discover how automation can revolutionize your content strategy, enabling more efficient distribution and personalized audience engagement. Learn the tools and strategies that will elevate your content’s reach and impact without adding to your workload.
Scaling Growth with Content Automation Looking to take your content marketing strategy to the next level? Content marketing continues to be crucial for every business’s success, even as technologies and strategies evolve. Effectively creating, managing, and distributing quality content can be time-consuming and challenging. Automation helps streamline your content marketing strategies, including creation, distribution, channel…
Discover funnel builder basics with our guide, designed to help you understand and implement these powerful marketing tools. Starting from scratch, we’ll show you how funnels work to convert prospects into customers, providing a solid foundation for your agency’s lead generation efforts. With clear, actionable steps, this guide is your starting point to effectively use funnels, ensuring you can attract and retain clients while laying the groundwork for growth. Start simple, grow confidently.
In today’s digital world, it’s super important to guide potential customers through their buying journey with clear, effective steps. Our guide gives you the “Funnel-in-a-box” framework to help get more leads and grow your agency by showing you how to attract people to your business and stand out. Learn the basics of a good sales funnel, get a clear plan to get more web design work, and see how using the ActiveDEMAND Funnel Builder can make your campaigns more successful.
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