CEO Chat Series – Email and Landing Page Builder July: Sean gives an overview of the ActiveDEMAND email and landing page builder. ActiveDEMAND has a ton of features and it can be a little overwhelming when you first start poking around in it. This month, Sean is back and giving an overview of the ActiveDEMAND…
CEO Chat Series – Proper Attribution Set-up Adriel talks about attribution set-up for new accounts. Once you’ve got a new client, the first thing you should be doing is setting up tracking so that you can show the results of your work in the critical first few months. We will cover a standard attribution setup…
CEO Chat Series – Website Dynamic Content May: Sean talks about how to use website dynamic content Want to get a live demonstration of ActiveDEMAND’s features from Sean, our CEO? In this monthly webinar, Sean Leonard, our CEO provides step-by-step instruction for ActiveDEMAND features and tools, the context for how to use them, and insight…
Are Your Digital Ads Effective? Get Better Attribution to Prove Performance Digital advertising is effective and comes along with more metrics than you can shake a stick at. But getting proper attribution is not as easy as they sell it on each ad platform.Learn how to get better attribution that will prove that marketing…
CEO Chat Series – eCommerce Integrations April: Sean talks about E-commerce plugins and integrations Want to get a live demonstration of ActiveDEMAND’s features from Sean, our CEO? This monthly webinar will provide step-by-step instruction for ActiveDEMAND features and tools, the context for how to use them, and insight into why they offer value. In this…
CEO Chat Series – Powerful Sales Enablement Features March: Learn About our Powerful Sales Enablement Features Want to get a live demonstration of ActiveDEMAND’s features from Sean, our CEO? This monthly webinar will provide step-by-step instruction for ActiveDEMAND features and tools, the context for how to use them, and insight into why they offer value….
Maintain Messaging Consistency Across Multiple Channels Messaging consistency is very important for effective marketing and branding. Customers expect personalized interactions across multiple marketing channels and platforms. This means marketers need to be able to track prospects along their full buyer’s journey and implement personalization throughout the entire lifecycle. Don’t just imagine being able to personalize…
ActiveDEMAND™ Helps POD Marketing Achieve 400% Customer Growth POD Marketing, Calgary based digital marketing agency, has achieved over 400% customer growth since they began using the ActiveDEMAND integrated marketing automation platform. POD Marketing is an effective digital marketing agency focusing on clients in clearly defined marketing segments to help grow their business. POD Marketing uses…
Use Account-Based Marketing to Improve Conversion Rates Improving conversion rates is challenging. People expect personalized interactions with brands across multiple marketing channels. Account-Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’ and focusing on your prospect to maximize engagement and revenue. The more targeted your marketing engagement…
Importance of Data Integrity in Account-Based Marketing ABM: It Starts With Data People expect highly personalized interactions with brands, regardless of the engagement channel; marketing, social media, support and most importantly talking to sales. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’. This is only possible…
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