B2B Marketing Zone

How Smart Marketing Agencies are Leveraging IVR Whether it’s a holiday season or peak time for a specific business, call center managers are going to experience periods of high-volume traffic…there’s simply no way around it. Here’s how it normally works: Calls begin overwhelming a call center, agents become inundated and customers begin to express frustration……

The Benefits of Call Tracking Analytics for Marketing Agencies If you’re reading this as a marketing professional responsible for representing one or more clients, it’s your job to make sure those clients’ brands stand out from the crowd. Believe us, we understand – with the myriad of challenges facing marketers today in this evolving-in-a-heartbeat world,…

The Impact of Call Tracking for Smart Marketers and Agencies Turn the pages of Advertising Age and you may come across a statement such as this: “As site traffic slows, online marketers tighten their holiday budgets…” Really – all this doom and gloom that’s as routinely (and nauseatingly) predictable as a Kardashian’s workout selfie is…

Call Tracking Software: The Ins, the Outs and the Whole Enchilada If you’re just getting your feet wet in the deep end of the call tracking pool, it’s important to first understand what this modern marketing approach is all about. Call tracking is a technology that enables the pay-per-call business model, connecting the tracking of…

The Future of Call Tracking: Conversation Analytics Nearly $70 billion in marketing was spent in the U.S. just four short years ago, according to BIA/Kelsey, to generate phone calls. That’s a LOT of cash. Fast-forward to 2016: Because of the smartphone’s explosive popularity and the increase in click-to-call interests, that number is only going to…

The Importance of Marketing Automation for Agencies Comprised of marketers, marketing agencies understand the benefits a marketing automation platform such as ActiveDEMAND by JumpDEMAND provides, and because they are selling themselves as agencies specializing in specific industries, they have responsibilities to fulfill on behalf of their various clients. This is where marketing automation platforms come into play. Among the most important factors…

Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. Trigger marketing, also known as behavioral marketing, refers to engaging with customers at pre-planned times – but rather be dictated simply by a set passage of time, communication is initiated based on activity…

Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Personalization tools allow marketers to not only personalize who the prospect is, but contextualize what they are looking for – think about it…

Individual Client Dashboards: The Personal Touch Every marketing agency needs to report its progress to its clients, but it’s not only what is reported that is important…it’s how that information is presented that is just as vital. Similarly, the concept of personalization is not only important to attracting prospects for your clients, it is important…

New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for some time now. And while they are not new, the way in which they’re implemented has been changing as customers become more discerning and technology advances. The…