B2B Marketing Zone

Do You Use a Marketing Agency? The Debate Regarding In-House and Out-Sourced Marketing Pepsi vs. Coke. Chevy vs. Ford. In-house marketing vs. hiring a marketing agency? The rivalry endures as relentlessly as the cola and car wars. There’s debate regarding whether businesses benefit more from hiring a marketing agency to leverage expertise or using in-house…

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Instead of getting hung up on labels or buzzwords, it’s important to break down “personalization” and understand the similarities and differences of: segmentation, personalized messaging, and individualization….

Why Agencies Should be Using Content Automation Content marketing is a well-established pillar of marketing, and content is king of the castle. While there are challenges when it comes to creating consistent, timely, high quality, and relevant content that’s not this article’s focus. One of the biggest challenges facing marketers is promoting the content, ensuring…

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers In the past marketers had two basic campaign choices –  targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group….

Webinars Offer Agencies So Much More Than Just Lead Generation Webinars are good for lead generation. In addition to being good for agencies, they are good for their clients. Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog…

Importance of Incorporating Live Chat A live chat program, provided by companies like Olark, offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service. Adding live chat to your website shows prospects or clients you are available for a real two-way conversation, which increases their…

Investing in Technology for Smart Agencies According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. From differences in attitudes about investing in their respective businesses, to advertising and media spend, to investing in technology, the report seems…

Why Agencies Need Market Attribution Market attribution – or marketing attribution – is determining the media channel driving purchases. Prior to the purchase of a product or service, customers are exposed to numerous marketing touchpoints which cover a wide range of interactions. To Illustrate, these interactions can be seeing an online promotion, visiting your website,…

How ActiveDEMAND Has Implemented GDPR The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May…

In our latest report, ActiveDEMAND explores the current state of marketing automation in the senior living industry. We surveyed 100 professionals and found a clear need for more user-friendly and senior living tailored solutions. Join us as we delve into these findings and discuss ways to enhance marketing automation for senior care.