B2B Marketing Zone

Building Your Brand Strategy A company’s brand can be considered its face it shows to the world, and as a modern-day marketer you have to ask yourself…are you putting your clients’ best face forward? It is vital to know what your brand strategy is going to encompass, what it’s built on and how it’s going…

Why Marketing Agencies Love Retainer-Based Business Like in nearly every other sector of commerce, competition among marketing agencies is fierce, and the agency that rises above the crowd will ultimately win out with the most clients. In obtaining those clients and their business, marketing agencies tend to favor the retainer method as retainers boast many…

The Power of Real-Time Personalization It seems all so-called marketing gurus believe they’re utilizing personalization in their tactics…but are they really? To be clear, personalization represents something much deeper than simply using someone’s first name in an email blast. Taking this to the next level, real-time personalization embraces the full context of the engagement and…

Your Marketing Agency and Call Tracking: A Match Made in Client Satisfaction Heaven Think the “art” of the classic phone call is a long dead and buried notion in this age of smartphones and habitual texting? Well, for smart digital marketers they’re sure not – in fact, they are a vital element to their business…

4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls. And recently, Google AdWords implemented text messaging…

How Marketing Agencies Can Get the Most From Automation Many marketing agencies use automation platforms to simplify their email, social media and brand awareness campaigns. Yet there are other features that agencies can use to truly get the most from these platforms such as real-time client notifications and reporting, behavior-based trigger marketing and predictive personalization. As…

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely to convert. One avenue of segmentation is geographic location (or GEOIP-based segmentation). What can you tell about someone based just on their address? Marketers reach audiences with…

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. We call these VALUABLE MARKETING ASSETS. There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events,…

The Benefits of Enhance Dashboard Reporting to Marketing Agencies It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online…

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First,…